SHOW SET & TECHNICAL PRODUCTION DESIGN · LONDON
From the first story to the opening day.
For more than twenty years I've taken creative intent and made it buildable: miniature sets for stop-motion television, public art, museum galleries, brand environments, and attractions, drawn, detailed, fabricated, installed, and opened.
20+ years
across film and television, fabrication, museums, and attractions
Concept to handover
RIBA Stages 2 to 6, on projects up to £2 million
Teams of up to 65
designers, engineers, fabricators, and project managers
WHAT I DO
Three ways in, one aim: make it real.
Show set design
Sets, scenic elements, and themed environments, developed from the story, the script, and the art direction into drawings a workshop can build.
Stop-motion series · Encanto · Little Canada
Technical production design
Production drawings, setting-out, material and finish specification, prototyping, and coordination with the AV, lighting, and interactive partners on the team.
Limelight · Coty Fume · HoloCube
Design delivery
Fabrication oversight, installation supervision, and commissioning, keeping the design intent intact through to the day the doors open.
Marble Speedway · The People's House
It started with a ride queue.
My degree was in special effects: in practice, industrial design for attractions, with modules in animatronics, lighting, sound, and set design. For my final-year project I designed, built, and installed a themed ride queue, Red Alert: Space Station Evacuation, and wrote my dissertation on how a queue builds the story before the ride begins.
Left unattended at the degree show, the set was realistic enough to trigger the fire alarm, and the London Fire Brigade attended. Every job since has been a version of that one: make the story real enough that people believe it.
BSc (Hons) Special Effects · London South Bank University, 2003 · Industrial design for visitor attractions and entertainment
THE QUEUE LINE
Four disciplines, one career
2005-2012
Sets for the screen.
Prop and set builder to production designer and technical art director, Cuppa Coffee Studios.
2012-2018
Making it buildable.
Industrial design and architectural fabrication at Array Marketing and Eventscape.
2018-2024
Leading the studio.
Creative Director and Executive Vice President at Holman Exhibits, then CEO and Creative Director at Juiceworks.
2024-now
Hands back on the drawing.
Co-founder of Story Factory Studios, working as show set and technical production designer.
Projects I've helped deliver have been recognised by: InAVation Awards 2025 · GOOD DESIGN 2025 · blooloop Innovation Awards 2024 · OAA Design Excellence 2018 · Shop! Design Awards · DSE APEX Awards · ICSC Visual Victories · Gemini Awards See the full list →
Let's talk.
I'm based in London and open to show set design, technical production design, and design delivery roles across themed entertainment, museums, and attractions.
