Paddy is a storyteller.

I am an Executive Creative Leader, Experience Designer, and Producer specialising in immersive attractions, themed entertainment, and story-driven environments. For more than twenty years, I’ve been building worlds that blend art, narrative, and technology to shift perception, spark imagination, and create emotional resonance.

My work sits at the intersection of creative vision, technical fluency, and transformational guest experience. I’ve led multidisciplinary teams across concept design, narrative development, engineering translation, digital/AV integration, fabrication, installation, and commissioning — ensuring that every world we create is as operationally robust as it is creatively daring.

As a former CEO, Executive Creative Director, and Production Leader, I bring experience guiding organisations through complex challenges, scaling creative capability, and delivering large-scale immersive projects across the UK, Europe, and North America. Now through Story Factory Studios, I support visitor attractions, cultural institutions, brands, and experience developers in shaping powerful story-led environments from blue-sky thinking through opening.

I am driven by the belief that wonder can be a catalyst for change — that immersive experiences can provoke curiosity, disrupt familiar patterns, and invite audiences into new ways of seeing. Whether working on attractions, public art, experiential retail, or interactive installations, I approach every project with a commitment to craft, collaboration, and purpose.