BRAND EXPERIENCES · 2017

Coty Fume Scent Lounge

A fragrance lounge with a 22 ft double-curved bar and a 54 ft canopy, and not a single hang point.

CLIENT

Coty Canada

LOCATION

Hudson's Bay, Yorkdale, Toronto

OPENED

November 2017

DELIVERED BY

Eventscape Inc.

MY ROLE

Technical Designer & Project Manager

STAGES

Design Development to Handover (RIBA 3-6)

The story

dkstudio's design could not be built by conventional shopfitting. A continuously double-curved bar, a canopy with no support from the ceiling, and ten towers doing structural, display, and technical work at once are engineering problems that happen to need a furniture-grade finish. We resolved load paths before finishes were discussed.

What I did

Led the engineering and technical development of the specialist package: the interactive scent bar, ten digital display towers, three product towers, and the cantilevered canopy.
Owned the technical documentation and shop drawings, and coordinated the structural engineering of the towers and cantilevers.
Ran prototyping and sample approval with dkstudio and Coty Canada.

Key figures

Bar almost 22 ft long, double-curved and cantilevered, in heat-formed solid surface · ten digital display towers · 54 ft canopy cantilevered from the towers · installed by spider crane while neighbouring concessions kept trading.

Recognition

2018 Shop! Design Awards: Gold, Branded Shop within a Store; Fixture of the Year; Use of Technology · 2018 DSE APEX Awards, Gold, Retail · 2018 Sign Media, First Place, Digital Signage · 2018 IFAI International Achievement Award. All entered and won by Eventscape.