Little Canada: Entrance Concepts
Two new front doors for a miniature-world attraction under Toronto's busiest intersection.
Client
Little Canada
Location
Yonge and Dundas, Toronto
Completed
June 2023 (concept and schematic design)
Delivered by
Juiceworks Exhibits
My role
Executive Producer & Creative Director
The story
We framed the commission as a commercial problem before a design problem. The main entrance had to convert visitors who had already decided to come, and earn secondary spend from them. The Yonge Street entrance had to stop people who had not decided anything at all, and give guests who depend on lift access a welcome equal to the main arrival.
What I did
Led the creative strategy and concept development, from market research and site observation to multiple concept options for each entrance, carried through to schematic design.
Two entrances reimagined
three functions combined in the main entrance concepts: attraction information, retail, and an interactive discovery centre
about three months from appointment to issue
Note
These are concept renders, not built work